For Chan Sung Jung, the Korean Zombie, it's about putting on exciting fights for the fans and winning:
"It's very important to me to put on exciting fights. I like that fighting style and I want to entertain the fans as much as possible. But winning is obviously the most important thing."
That exciting style has made him a fan favorite across the globe. It's similar to Wanderlei Silva, who is able to connect with fans from any region of the world because they sense the amount of effort he's putting in to make the fight exciting. Wanderlei is risking his health, brain cells, pride if he gets knocked out, and a lot of other things for that moment of glory and pleasing fans. Fighters like this may not communicate in the same language as some fans but the type of heart they display in the cage reaches everyone who watches.